About Us

Purvis Cellars

The Purvis name is synonomous with the retail trade going back to the late 1880's in Melbourne and Gippsland. 'Purvis for Service' was a phrase that the Purvis stores prided themselves on. Providing quality products with excellent service that ensured customers got what they need and ensured loyal long term customer relations. This is reflected in Purvis Wine Cellars today.
Located at 615-617 Whitehorse Road, Surrey Hills. Purvis Wine Cellars was established in 2001 as a fine wine store that is now recognised by over 4500 members.

Craig's philosophy carries on the tradition that visitors to the store and our loyal customers get the very best product suited to their tastes. This means we have staff who are passionate about the wine industry itself coupled with one of the best selections of wine and beer in Melbourne today.

Purvis is now recognised as the best beer destination in Melbourne and perhaps Australia. We stock 600+ bottles of wine and over 1200+ different beers in stock at all times. See some of the most outrageous, rare and highly sought after labels from around the globe. Ask about our two major Beer Festivals that are held in-store every year. One focuses on Australian Micro-breweries and the other is our Oktoberfest, that showcases some of the world's best beers.

Purvis Guarantee

"We at Purvis Wine Cellars are confident of the quality of wines we sell. When our staff recommends a wine to you, they are guaranteeing its quality and value for money. 

If you are not satisfied that the quality of the wine represents value for money, you may return it within 30 days of purchase with the register receipt and we will refund or exchange to the value of - no questions asked."
Specialists in boutique and fine wines. 

Melbourne's biggest and best range of imported, boutique and craft beers. 

Friendly professional staff with specialist product knowledge.

"Purvis Wine Cellars supports Responsible Service of Alcohol"