If you're standing in front of a wall of red wine wondering whether to pick a Pinot Noir, Shiraz or Cabernet Sauvignon, you're certainly not alone.
They're three of Australia's most popular red wine varieties, but they can taste dramatically different.
Pinot Noir is generally lighter and more delicate. Shiraz is richer and more generous. Cabernet Sauvignon is structured, powerful and built for ageing.
But there's much more to each than that.
Here's our simple guide to understanding the differences — and choosing the right one for you.
Pinot Noir
Light, silky and elegant
Pinot Noir is often the first choice for people who enjoy lighter, more delicate red wines.
It typically has bright red fruit flavours such as cherry, strawberry and raspberry, along with subtle spice, earth and savoury characters.
Rather than being heavy or powerful, good Pinot Noir is about elegance, texture and balance.
Australian Pinot Noir is particularly exciting from cooler regions such as Tasmania, Mornington Peninsula, Yarra Valley and Gippsland.
Body: Light to medium
Tannin: Low to medium
Acidity: Medium to high
Flavours: Cherry, strawberry, raspberry, spice, earth
Pinot Noir is great with:
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Duck
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Roast chicken
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Salmon
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Mushrooms
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Pork
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Charcuterie
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Soft cheeses
Choose Pinot Noir if: you prefer elegant, silky reds with bright fruit and freshness.
Shiraz
Rich, generous and full of flavour
Shiraz is one of Australia's signature grape varieties.
Depending on where it comes from, Australian Shiraz can be dramatically different.
A cool-climate Victorian Shiraz might be medium-bodied, peppery and savoury, while a Barossa Shiraz can be rich, full-bodied and packed with dark fruit.
The variety can show flavours of blackberry, plum, blueberry, chocolate, pepper and spice, often supported by generous tannins.
Body: Medium to full
Tannin: Medium to high
Acidity: Medium
Flavours: Blackberry, plum, dark chocolate, pepper, spice
Shiraz is great with:
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Steak
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Lamb
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Barbecue
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Burgers
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Slow-cooked beef
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Sausages
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Hearty pasta dishes
Choose Shiraz if: you like rich, generous reds with plenty of fruit and flavour.
Cabernet Sauvignon
Structured, powerful and age-worthy
Cabernet Sauvignon is one of the world's great red grape varieties and is responsible for some of Australia's most famous wines.
It generally has more tannin and structure than Pinot Noir and can be more restrained than a rich Shiraz.
Typical flavours include blackcurrant, blackberry, plum, mint, herbs and cedar.
Australia produces particularly impressive Cabernet Sauvignon in regions such as Margaret River and Coonawarra.
Body: Full
Tannin: Medium to high
Acidity: Medium to high
Flavours: Blackcurrant, blackberry, herbs, cedar, dark fruit
Cabernet Sauvignon is great with:
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Steak
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Roast beef
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Lamb
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Beef brisket
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Hard cheeses
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Rich meat dishes
Choose Cabernet Sauvignon if: you enjoy structured, dry reds with firm tannins and dark fruit flavours.
Pinot Noir vs Shiraz vs Cabernet Sauvignon
| Pinot Noir | Shiraz | Cabernet Sauvignon | |
|---|---|---|---|
| Body | Light–medium | Medium–full | Full |
| Tannin | Low–medium | Medium–high | Medium–high |
| Fruit | Red | Dark | Dark |
| Style | Elegant | Rich & generous | Structured |
| Best known Australian regions | Tasmania, Yarra Valley, Mornington | Barossa, McLaren Vale, Heathcote | Margaret River, Coonawarra |
| Great with | Duck, chicken, salmon | Steak, BBQ, lamb | Steak, beef, lamb |
Which Red Wine Is Easiest to Drink?
If you're new to red wine, Pinot Noir is often a good starting point because it tends to be lighter, softer and more approachable.
If you prefer bigger, richer wines, Shiraz is probably the better choice.
If you enjoy dry, structured wines with firm tannins, Cabernet Sauvignon is worth exploring.
Of course, there are exceptions.
A cool-climate Shiraz can be surprisingly elegant, while a warm-climate Pinot Noir can be richer and more generous.
That's one of the wonderful things about wine: the grape is only part of the story.
The Region Makes a Difference
The same grape can taste completely different depending on where it is grown.
Compare a Tasmanian Pinot Noir with one from a warmer Australian region and you'll notice a difference in fruit, acidity and texture.
The same applies to Shiraz.
A Heathcote Shiraz can be quite different from one grown in the Barossa Valley, while a Victorian cool-climate Cabernet can show very different characteristics from a Coonawarra Cabernet.
So once you know which grape you like, exploring different regions is one of the best ways to learn more about wine.
So, Which One Should You Buy?
There's no single winner.
Want something elegant and silky?
Go Pinot Noir.
Want something rich and generous?
Go Shiraz.
Want something structured and powerful?
Go Cabernet Sauvignon.
And if you're still not sure, tell us what you normally drink, what you're eating and your budget.
We'll help you find something you'll enjoy.
At Purvis Cellars, we love comparing wines from different regions and producers — because sometimes the most interesting bottle is the one you didn't expect to like.
Explore our range of Pinot Noir, Shiraz and Cabernet Sauvignon and find your next favourite red.